Wednesday, September 19, 2007

What a MTV / Myspace debate means - 9.19.2007.1

The world has changed greatly in the last 20 years. In one generation the internet has become an integrated part of daily life, and the speed and ease of connecting with each other has increased exponentially. Unlike the generations before, the youth of America today are drawn to instantaneous communication and feedback. It’s all they have known.

Recognizing these facts are MTV and Myspace. Both are dedicated to feeding the need of the youth of today, the need to be able to email a thought and respond with a text message where older Americans might just wait. But when it comes to the election of the next President of the United States, a year may as well be a decade to some of the first-time voters. Thus MTV and Myspace have figured out, perhaps the best I have ever seen, how to involve these voters in the most crucial part of being an American, voicing their opinion in a free election.

In a format that is as integrated with technology, just like the youth of today would expect, a series of questions will be given by young Americans to the various Presidential candidates, and a real-time online poll will record the impression of the answers given. This is not the over crowded, soundbite laden debates that have been going on since before the summer; rather they are individual candidates answering live questions.

I must admit my surprise and pleasure with the format and involvement of the youth. Their voices are constantly called the key unknown factor of every Presidential race that I have been alive for. And each time the actual turnout is underwhelming. If this proves to be effective in motivating young Americans to vote, then that is a great accomplishment.

I’m also interested in the questions that will be asked, and how each candidate will react since they will not be able to prepare beforehand. I wonder what are the issues that younger Americans will find most important, and what degree of emphasis is give within that issue. Are many of the younger voters concerned about winning in Iraq, getting out, or just not having to face the possibility of fighting themselves? Are they fearful of a terrorist attack in the near future or do they see the current and proposed efforts as over-the-top? Are their concerns about the economy based on getting a job after high school or college, or is it more focused on longer term issues? Is national healthcare an issue they understand completely, including the costs and manner of service provided, or just something that they have heard about?

It’s as vital to understand what the newer voters are thinking as what the candidates are saying. They will be the new leaders of the nation one day. They will be voting on issues that will affect all Americans for decades. They can and will be the critical vote deciding many of these things, with more emphasis over time. This format is not only a motivation for them, but an eye-opening event for us.

We should not miss the opportunity, any of us.

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