Stephen Colbert and South Carolina's primary - 10.23.2007.1

I was writing about Stephen Colbert recently at Presidential Race Blog, and I wanted to say a bit more about him. The fact he is running for President is a statement. And that statement is making an impact.

Already in a poll of potential voters Mr. Colbert has gained better numbers (he received 2.3 percent of the vote with a 5 percent margin of error) than Gov. Bill Richardson (2.1 percent), Rep. Dennis Kucinich (2.1 percent) and former Sen. Mike Gravel (less than 1 percent). Considering the margin of error that potentially places him just behind former Sen. John Edwards (12 percent) and easily the closely ranked Sen. Joe Biden (2.7 percent).

On the Republican side, Mr. Colbert is running on both ballots, he had less than 1% of the potential voters, but again Ron Paul is hardly a frontrunner either. Even Senator John McCain has only 10 percent of potential votes.

Both the Democratic and Republican parties in South Carolina say that Mr. Colbert could run. In fact,

“Mr. Werner said, “our executive council would have a hard time not putting him on the ballot.’’

And it gets more serious when you consider Colbert’s viewers tend to be young, white, educated, and male. Their median age is 37 and there’s a 60/40 male-female split. So far this year, he’s drawn a nightly audience that averages 1.3 million viewers nationwide, 874,000 of them in the 18-49 year-old demographic. The U.S. Census bureau says South Carolina has about 1.4 percent of the nation’s population, which would suggest that Colbert has about 12,200 viewers there.

Greater minds than my own have found that Bill Richardson, Chris Dodd, Joe Biden, and Mike Huckabee, and yes Ron Paul too, are all potentially doomed by Mr. Colbert making any attempt to further his chances in South Carolina. Isn’t that interesting?

So what do we take from this?

The current political landscape is a horrible mess with as much truthiness coming from pundits and satirists as from the candidates themselves. There is reason for concern. Because this highlights how little many believe in the ability of our politicians in providing a cohesive and functional answer to the problems of the nation.

I want Mr. Colbert to get a delegate in either or both parties. I want him to be able to shake the stolid and grave foundations that both political parties are firmly entrenched in. I want there to be a question of ‘Who the hell did that happen’ in the media.

The point is that what we see politics today is little better than 30 seconds of showmanship. At least Stephen Colbert provides the honesty of absolute incredulity. That makes him more consistent and honest than any politician in decades perhaps.
If Mr. Colbert is able to get a delegate, or even a better than 10% vote total, the message will be clear. Politics has devolved as badly as major news media. This will be confirmation of how substance has been thrown to the wayside, with showmanship the guide to future elections. And with that, the degradation of the American quality of life will be apparent.

Sometimes it takes a slap in the face, or a joke in the worst of taste to wake people up about what is before them. I don’t think that is the intention, nor the fact, of what Mr. Stephen Colbert has done. But it’s close enough to both, that perhaps it will make a difference.

Maybe.